Our Work
OEM Client
Created the CRM strategy for one of the fastest growing supplier of aftermarket OEM replica steel wheels in the U.S.
Date
2022-2023
Partnership
Worked as an extension of Entreprov Team
Role
Strategist
Brief
The client needed a team of experts in CRM strategy and technical management. Working inside their previous platform, Active Campaign, it was required high-level data organization and email marketing strategy with a focus in weekly campaigns and email marketing automated sequences. The challenge required all those requests integrated in a unique strategy with the ultimate goal of increasing sales through their CRM and current data base.
Activities
Taking brand consistency in consideration, we created a strategy that would bring to the table a sustainable grow overtime. Through segmentation strategy and A/B tests we were able to define what resonates best with the client audience. Using data to back strategy iterations and all campaign tests, we overdelivered the client predefined goal.
Results
The strategy and its overall execution gave back to the client a 417% increase in revenue in just 5-months. Our target goal was to achieve $100K in revenue and we are proud to say that we overdelivered and generated $106.099 in new revenue right in the first month. This totals out to $157 of revenue generated per click. To combine with these results we also improved all main KPIs beyond industry benchmarks and the client experience.
SaaS success
Created the strategy that delivered Hot Leads to this SaaS success. From 0 to 642 Hot Leads in Just 3 Months. This SaaS offers a service for the restaurant industry. Each client can purchase digital signage hardware and a software to enable hotspots for their own clients. That way restaurants are able to serve their guests unique offers, loyalty programs, and targeted messaging.
Date
2023
Partnership
Worked as an extension of Entreprov Team
Role
Strategist
Brief
This client requested the set-up, launch and management of their new CRM platform. The goal was to use this channel to engage with their audience and get monthly hot leads to finally deliver them to the client internal sales team.
Activities
The client already knew the potential of this channel for SaaS and was aiming for a fast, big grow. With a need to develop all the sales funnel regarding this channel, plus the technical set-up, the Entreprov team had no time to spare. We created a strategy that started with cold outreach, sourcing contacts, performing multiple A/B tests on automated sequences that lead to warm-leads now ready to be nurtured in the chosen CRM. From that point we managed to work with a strong segmentation strategy, fast A/B tests to identify what resonates best with their audience in both, weekly email marketing campaigns and automated sequences. Aiming to create awareness to the brand and nurture the leads towards conversion was the top notch.
Results
Always backed by data and market insights we managed to increase 5-10 times the open rate and click rate over the industry benchmarks and deliver 642 Hot Leads in just 3 months.
Wayz
Wayz is an ethical sneaker brand produced in Portugal. We partnered with its team to bring more revenue from the online channels they currently own.
Date
2023-2024
Partnership
Worked as an extension of the Wayz team
Role
Strategist
Brief
Pedro Maçana, the Wayz founder wanted to maximize sales through the digital channels the brand owns while keeping their non-discount based approach. The main challenge was making a map of all digital channels and navigate the choice of which we should prioritize to increase online sales fast and allow the brand to grow consistently with a focus on keeping brand voice and core values aligned with each new action.
Activities
Making an analysis to the market and brand in itself we quickly understood that the CRM management was under-developed and paid media showed an opportunity to start having a strategy that aims to help other channels perform and grow. We connected the dots with a combination between CRO testing in the main webpages to intent easier customer journey flow, CRM management and paid media strategy, both in Meta platforms and Google.
From this point we moved the clients data-base to a new platform, Klaviyo and created the full step-up and management including email marketing campaigns, email marketing automated sequences, lists and segments.
Adapted, changed and created new ads in both platforms that help us create a base to develop a communication strategy through the full sales-funnel. With that we also leverage some help into CRM data base growth to potentially lead to more revenue.
Having the CRM as the main channel, we created an ongoing strategy to start engaging with the brand previous contacts and new contacts acquired. Through segmentation, social listening and previous data we started understanding what resonates better with the audience. We iterate fast from the first few tests and moved into creating a full CRM structure that can help the brand increase revenue online.
Results
The CRM started to be responsible for 20-40% of the brand online revenue on a monthly-basis.